With a heavily produced fashion show, a 2,000-guest after-party, and highlights that ranged from Ne-Yo's live performance to tequila-spiked popsicles, Macy's Glamorama had more visuals than we could showcase in one report. Here's a second look at Friday's high-octane event.
Fashion show producer Mike Gansmoe sourced laser-like lighting at the LDI trade show in Las Vegas last November.
Photo: Eric Craig for BizBash
The Glamorama logo, which used record shapes to form a lowercase G, appeared on a silhouette wall at the after-party at Macy's on State Street.
Photo: Eric Craig for BizBash
Designers such as Lela Rose created miniature frocks for Miss Piggy; the designs were showcased at Macy's during the after-party.
Photo: Eric Craig for BizBash
Patron, one of the event's sponsors, provided Patron Tequila Pops—a spiked take on the classic summer treat.
Photo: Eric Craig for BizBash
"Come Together," the signature phrase of Macy's fall advertising campaign, appeared on tables at the after-party.
Photo: Eric Craig for BizBash
On a video wall, Frost projected images of the so-called "Glamorama icons," which included crosses and hearts and appeared in the event's collateral.
Photo: Eric Craig for BizBash
Roaming servers offered trays of light sticks, candy, and louvered sunglasses.
Photo: Eric Craig for BizBash
Artists painted bracelets on guests' wrists at a station that showcased jewelry from Jessica Simpson.
Photo: Eric Craig for BizBash
Guests played virtual golf in the department store's Narcissus room, where the color scheme was "a kind of Alice in Wonderland putting green," according to Frost designer Dennis Remer.
Photo: Eric Craig for BizBash
Q-Tips, one of the event's sponsors, hosted a station for makeup touch-ups.
Photo: Eric Craig for BizBash
